Over the years, I’ve had a few occasions to pick up the Rocky Mountain News. If there was ever a newspaper that totally captured the essence of a community, this was the one. The Rocky Mountain News had the rugged look and feel of the mountains, and the independent spirit that reflected people who endured and thrived in the wilderness.
Sadly, the Rocky Mountain News was unable to survive. It leaves, however, words of wisdom that should be tacked on the wall of every communications professional everywhere.
Get the news. Tell the truth. Don't be dull.
Try finding that in a focus group.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment